![]() ![]() Acknowledge there are tons of platforms out there-and a lot to learn. Because they've spread themselves so thin, it's impossible to get the traction needed to build an audience on any platform. This approach actually leaves them worse off than before. Real state agents new to social media might feel the pressure to "be everywhere." Pressed for time already, they drive themselves crazy trying to maintain a presence on a dozen different accounts. It's easy to get overwhelmed by the sheer number of platforms. Social media is fast-paced, chaotic, and changing constantly. Social media for real estate tip #3: Choose your social media platforms wisely But, a commitment to being relentlessly helpful builds trust and authentic relationships. Yes, you can still find opportunities to promote your real estate listings. ![]() Whenever you can, invite your audience to participate in the conversation. Next week it might be something as simple as asking a question in your newest listing photo caption on Instagram. Tomorrow it might be hosting a Q&A session on Facebook Live. It might be searching Twitter hashtags and offering real estate advice to those in your local area. The audience becomes a key creator of the shared experience. Instead of just posting endless promotional content (a one-way broadcast), you open up two-way conversations. Savvy real estate agents use social media to walk everyone through the process, creating stronger bonds than the constant sales pitch approach. They have questions. If they're considering buying for the first time, they're probably intimidated, too. The vast majority of potential homebuyers are searching for information. Treating them this way shows a fundamental lack of understanding about your target audience. If they wanted endless advertisements, they could just flip open a magazine or turn on the TV. For potential homebuyers, constant, in-your-face promotion has minimal appeal. After all, isn't that what those platforms are for? It's tempting for real estate agents to promote their business and new home listings relentlessly on social media. This creates incredible opportunities for real estate agents to connect with them there-but only if they truly understand their audience's motivations. Social media for real estate tip #2: Start two-way conversationsĪ staggering 94% of millennial homebuyers are taking their search online. LinkedIn provides a great opportunity to network with other real estate agents, connect with real estate brokerages and connect with current clients. Update your personal profile and if you are running your own business, create a page for the business as well. A single Instagram post can be made up of a series of images, making it a great way to show photos of a new real estate listing. Use the caption that goes with the photo to provide additional details and include your contact information. As a visual platform, every post will need to be visually compelling. Instagram is quickly becoming one of the most popular social media sites. If you're just getting started and don't have a large social media following yet, holding a contest to bring awareness of your real estate page is a great way to build up your follower count. The Facebook algorithm favors posts that get a lot of engagement, so ask questions to drive comments or share content your followers will enjoy such as an upcoming local event, so they like and share it. Posts with images and video perform best on Facebook, so be sure to use compelling visuals with every post you create. This is more professional than posting to a personal account and gives you access to useful business features such as page analytics and the ability to promote posts to your audience. To get started, set up a business page on Facebook. If you are already set up on social media, go ahead and skip ahead to the advanced tips below. Social media for real estate tip #1: The basics Here are seven and a half practical tips to get you started in no time. The sheer array of social media platforms and real estate marketing techniques seem overwhelming. Even with limited resources, savvy real estate agents can build meaningful relationships and earn more clients with social media.
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